Web promotion and Search Engine Optimization is the key to get a good ranking in the search engines and get popular traffic to your website. As we all know that Google is the most popular search engine and it is difficult to allure it to get your site rank high in its pages.
But there are some steps that can be taken care of which can lend you a good ranking.
First of all do a thorough research of the market. Search some of the major search engines to see what kind of sites are being displayed. This will give you an idea as to which type of sites are ranked higher. If the websites are not that of big international brands then it’s a market worth stepping into.
Keep a check at what people are searching for in your domain. Visit various forums to get an idea as to what people are discussing the most, check your web log, look at the content of competing websites, and you can also set up a Google Ad Words account to see the potential size of the market.
Decide a site structure that incorporate all the important keywords in a systematic manner so that you have the right pair of keywords being displayed at the right page in the right way.
4)On Page Optimization:
Each and every page individually matters when it comes to SEO. So see to it that you optimize every page by having the right keywords which are in sync with the rest of the content. Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Take care about duplicate content as search engines hate it.