Does My Business Need a Website?
Feb 12, 2018
Does My Business Need a Website?
Maybe. Every business in the modern era needs some form of digital “face,” whether on social media, in customers’ inboxes, or even through a web, cloud, or mobile app. We are living in a digital world, and if your business doesn’t adapt, it will get left behind.
At TechArk, we design and develop a variety of digital platforms, assets, and tools for our customers. One thing we’ve noticed that many of our new clients have in common is uncertainty, or even false certainty.
Sometimes business owners are certain they need a website, when in fact an app would suit their needs better; sometimes CEOs don’t understand why they would pay money to advertise on social media, until they hear the numbers. It’s a matter of education, discussion, and collaboration on all fronts.
Let’s take a look.
“Why isn’t my website getting traffic or leads?”
So you’ve got a website, but it’s not pulling its weight. Oftentimes, folks who aren’t immersed in tech 24/7 (like us) may not realize how far their digital assets have fallen behind. If your website is older than two, it may not be adjusting to users’ screen sizes (phones, tablets, even laptops). The harder a potential customer has to work to view your site, the less likely they will stay and keep reading or looking.
Make it easier for them to get to know you, with a responsive, mobile-friendly website upgrade.
Depending on the look, feel, and functionality of your website, TechArk may be able to tweak the code to resolve this issue; however if the site is noticeably dated, you’re better off starting from scratch with a website redesign (we do those too).
“Do I really need a website?”
Probably. But, we’ll never know unless you come in to chat with us. Although we tend to think that every business needs a website, sometimes it’s not actually practical or necessary. Perhaps a better solution for your company is a mobile app, or even a web application. Maybe you need no-fee online ordering for your restaurant or catering company – but never realized it was an option.
Tailor your assets and solutions to your customers’ problems, and wait for them to come to you.
“What’s the R.O.I. (return on investment) for me?”
Everyone wants the bottom line, and everyone wants a promise. Although very few things in life can be guaranteed, TechArk wants to set the record straight on what’s in it for you.
Websites these days do so much more than provide a digital storefront for your business. It’s more than a compilation of reviews, hours, addresses. A website is also a data collection tool, something that can be used to learn about, and eventually improve, your business. Neat, right?
By implementing Google Analytics and analyzing your website traffic over time, our digital marketing team can work wonders. We’ll describe a typical site visitor for you, as well as point out your top-performing pages, and even show you the ones that need improvement. Monthly reports can paint a portrait of your business online, and year-over-year analysis can provide you with solid metrics, statistics, and other numbers to inform your business decisions moving forward.
Deep insights into your customers and business? We’d call that Priceless.
We're Here to Help.
By doing work that provides value to you – whether pure insight or hard action items – TechArk aims to truly help you and your business.
Call TechArk today to get started learning about, and improving, your business model.
TechArk is here to answer your tricky questions, because we care. Awww.