Get instant recommendations to drive more traffic to your site and improve your search engine rankings.

Scan My Site

A Beacon To Guide You!

Bluetooth beacons

So what is a Bluetooth beacon?

Beacons are hardware transmitters that that broadcast their unique identifier to nearby portable electronic devices such as smart phones. They do this via radio using the Bluetooth 4.0 low energy standard. These portable electronics can perform actions when in close proximity to a beacon. Bluetooth is a “short-link” radio which was created in 1989 and refined over the years. Beacons however, do not require a paired connection like previous Bluetooth devices. Beacons are typically battery powered or USB powered.

Many beacon manufacturers also add sensors to their beacons (such as temperature or motion sensors). This sensor data is available to beacon clients.
Beacons can communicate with portable devices with one or more of the following protocols:


Who makes them?

Some of the top manufacturers are:

Many more manufacturers are starting to produce beacons which is reducing the price and providing more options.beacon mfgbeacons-the-retail-revolution-4-638

What are they used for?

Some of the uses for Bluetooth beacons are:

There are many other uses for beacons — just use your phone, a location and your imagination!

What similar technologies are there?

Near Field Communication (NFC) is another technology that is finding it’s way to smart phones and other portable devices. NFC involves getting the device much closer (approximately 2 inches) to the transmitter.

Global Positioning Systems (GPS) receivers are standard in most smart phones. The GPS can provide the phones location as latitude/longitude coordinates.

You might be asking: why not just use GPS for locating things and display contents based on GPS coordinates? This is not a good idea for two reasons:

  1. GPS is accurate only to 5 meters (or 15 feet).
  2. GPS drains a phone battery quicker than Bluetooth low energy.
    • GPS consumes more: 20mA (milliamps) when tracking
    • BLE peaks at 12.5mA and averages 9pA (picoamps)

TechArk Grand Opening

What can I do to try them?

The best way to try this technology is to buy a beacon and work with it! You can buy an Estimote proximity development kit for $59:

If you are not sure how to make your awesome new beacon app, come see us at TechArk ( — we would be glad help![/fusion_text][/one_half][/fullwidth]

Let's Connect

Need expertise and innovation on your project? Our team can help.

    What are you looking to do?

    * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    The latest trends & topics