5 Tips for successful business logo design

May 29, 2014

Designing a new logo can be confusing process for some business owners.But there are many options to consider such as colors, font selection,images, sizes, shapes etc.

Below we explain five most important items to make your business logo design successful.

1)Simplicity:

Keep your logo simple. If you are looking to grab the attention of potential customers or remind current ones of your reach then a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been simple. A great example of a simple logo is of Shell Oil. The design is bold, identifiable and poignant of the brand they represent.

2)Originality:

Keep your logo original. To avoid brand confusion, consider the color, shape, symbolism and flow of your design. Your color choices of logo should represent a good example of your brand to make a recognizable object stand out as an original brand logo.

3)Memorability:

Choose a design that is bold enough to be memorable and instantly recognizable is an important key to success. A memorable logo will be catchy and will help in grabbing attentions of the customers.

4)Clarity:

While selecting logo for a company, the first thing is to know your audience. You need to ask yourself- what your company logo says about your business. The logo should evoke a mood – a positive feeling that is linked to the company’s central message.

5)Brandability:
Logo is your company’s face, so it should be easily transferable to any medium which bears your brand such as: web ads, packaging or social media etc. An effective logo will be easily recognizable in a glance, both in color and in black and white and in any size. Be sure that the logo design you choose works well with the formats.

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